Jamie, the Director of Marketing for Chaco, came to us to create a tangible reminder of the values they live each day. The “Good Things Ahead” Campaign served as that reminder. What makes her approach special is that it defines how she approaches work and relationships with others and showcases how Chaco leads its teams. The incredible agency, Heuss Design, approached this project as a way to create an inclusive ecosystem of talented artists. Foster Branding was tasked with creating the stunning bandana illustration that seamlessly incorporated Chaco's product territories and helped inform design choices throughout the remaining deliverables. Kim Nguyen made their signature sandal come to life in an impactful, down-to-earth illustration. Lydia VanHoven-Cook took the team's manifesto and translated it flawlessly into narrative form so they could return to it again and again. Finally, the incredible people at Carbon Stories are responsible for these beautiful images.
With over two decades of experience collaborating with Fortune 500 companies, Ovell is a pioneer in Human Resources and DEI.
Chaco's History Wall was created to celebrate the brand's history of making quality footwear that has stood the test of time
The “Good Things Ahead” Campaign served as a reminder of the values the Chaco team lives each day.