What's up! I'm Elbert D. Foster

I grew up in Detroit, a city renowned for its resilience but also known for its high poverty rates (The Grassroots). As a child, I quickly realized how hypersensitive I was to my surroundings, which has helped me develop vital emotional intelligence and a keen sense of design and strategy in my career.
 
Breaking the cycle of poverty in my family, I became the first person to graduate from high school and go off to college to take a non-traditional route of creativity and the arts. I gained valuable experience working in agencies before discovering my passion for working with purpose-driven brands that prioritize the greater good of their community.
 
Today, as the founder of a grassroots branding consultancy, I specialize in guiding people through brand growth and clarity, starting from the ground up. I foster growth and development for these brands, taking a holistic approach that incorporates my passion for nature and the environment.
 
My journey has taught me the importance of perseverance, empathy, and purpose in all that I do. I continue to leverage my skills and experiences to help brands achieve their full potential and positively impact their communities.