Chaco "Good Things Ahead" Bandana

Project Summery

Jamie, the Director of Marketing for Chaco, came to us with a desire to create a tangible reminder of the values that they live each day. The “Good Things Ahead” Campaign served as that reminder. What makes her approach special is that it not only defines the way she approaches work and relationships with others, but it also showcases how Chaco leads their teams.

 

The incredible agency, Heuss Design, approached this project as a way to create an inclusive ecosystem of talented artists.

 

Foster Branding was tasked with created the stunning bandana illustration that incorporatedChaco's product territories seamlessly and helped inform design choices throughout the remaining deliverables.

Kim Nguyen made their signature sandal come to life in an impactful, down to earth illustration.

LydiaVanHoven-Cook took the team's manifesto and translated it flawlessly into narrative form so they can return to it again and again.

Finally, the incredible people at Carbon Stories are responsible for these beautiful images.

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